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AI Tools and Data Guidelines

Two Categories of AI Tools: Enterprise & Consumer


AI Tools and Data Go Together

Not all AI tools protect your data the same way. The AI tool must match the data classification level.

Institutionally licensed tools run under a Lamar contract. Your data stays inside that contract's protections and isn't used to train the vendor's large language models.

Consumer tools are free or paid public tools with no institutional agreement behind them. Whatever you enter is subject to that vendor's own public terms, not Lamar's. All consumer AI platforms use everything you upload, attach, and create to train their Large Language Models (LLM). LLMs are the content driver behind AI. If you add proprietary information to ChatGPT, for example, you’ve put it into a public space.

Data. If you can type it, paste it, upload it, or say it into a tool, it is data, and it falls under one of the four classification tiers below. Data is any information you create, receive, or work with, as a students, faculty member, or staff member, at Âé¶¹´«Ã½, including, but not limited to, documents, emails, spreadsheets, student records, images, chat messages, and research files — regardless of format.

Institutionally Licensed Tools

Tool Covered By What That Means
Microsoft Copilot
(signed in with your Lamar account)
Microsoft 365 enterprise agreement with Data Protection  Recommended tool for campus use. Prompts and files stay inside Lamar's protected tenant. 
Adobe Express  Lamar's Adobe Creative Cloud license  Same coverage as Firefly, for design and layout tasks. 
Anthology AI Design Assistant  Lamar's Anthology Blackboard Learn Ultra license  Built into Blackboard for course design, assessment generation, and rubric creation. 

Consumer Tools

ChatGPT, Google Gemini, Canva's AI features, and Microsoft Copilot when you are not signed in with your Lamar account (the public version at copilot.microsoft.com without your LEA login) all fall here. None of these carry a Lamar data agreement. Only Public data can be used in any of them. 

 

Data Classification: What Can Go Where


Lamar classifies data into four tiers under Policy 15.01.02. Here's what each one means in practice, with real examples from campus work. 

Policy 15.01.02 Data Tiers
Tier What It Means Example at Lamar Consumer Tools Institutional Tools
Public Cleared for public release  A course catalog description, an event flyer, a published press release  Yes Yes
Sensitive Internal use; not for public release, but not legally regulated  A draft strategic plan, internal meeting notes, an unpublished budget line  No Yes
Confidential Must not be disclosed except as authorized by law  Personnel records, unpublished research data, vendor contract terms  No Possibly: Information must be de-identified. 
Regulated Covered by a specific law (FERPA, HIPAA, etc.)  Student grades, SSNs, disciplinary records, health records  No Seek guidance from IT/Compliance or University Innovation

If you're unsure which tier your data falls into, treat it as Confidential until you confirm otherwise. Never enter Regulated data into any AI tool, institutional or consumer, without checking with IT Compliance first.

What This Looks Like in Practice

  • Allowed: Drafting a generic outline for a public event flyer in ChatGPT — Public data, any tool is fine.
  • Allowed: Using Copilot, signed in with your Lamar account, to draft an internal budget memo — Sensitive data, appropriate for a licensed tool.
  • Not allowed: Pasting a class roster with grades into ChatGPT to “summarize performance” — Regulated (FERPA) data. Not permitted in any AI tool without specific authorization.
  • Not allowed: Using Canva's AI design tool to build a flyer that includes student ID numbers — Regulated data, not appropriate for a consumer tool.

General Practices, Regardless of Tools

  • Verify AI-generated content before you use or share it. All tools can produce inaccurate, biased, or fabricated output.
  • Don't ask any AI tool to reproduce copyrighted material and check generated content for copyright issues before publishing.
  • Some colleges may offer additional licensed tools beyond this list. Check with University Innovation to verify the tools has enterprise protections.

Let's Stay in Touch.

The University Innovation team supports faculty, staff, and students with AI adoption and workflow questions. 

Support is available 8:00 AM until 5:00 PM, Monday through Friday.

Kimberly Conner, J.D. | Director of University Innovation

For more information about our department and programs, please email us at universityinnovation@lamar.edu.